Nissan Motor Co., with its cauldrons all ‘a bubbling, is rising from the dead a Datsun that will sell for a mere $3,000. However, don’t go rushing with your mallet to your piggy bank just yet. You will not be able to buy this cheap-o-mobile unless you are living in an emerging-market nation. No, Mississippi doesn’t count.
Nissan’s CEO, Carlos Ghosn, has not been shy about his automaker’s plan on getting move involved in emerging-market countries, probably the fastest growing category in the auto industry. Obviously a $3,000 car is not made to compete with your Hyundai Elantra and Nissan makes no bare bones about the fact that its car will be decidedly bare bones.
Due to release in 2014, the Datsun will most likely be the cheapest new car on the planet outside of a few micro-niche market cars made in India and China. The price of the world’s current cheapest new car, the Tsuru that is sold in Mexico, is $8,000.